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Neelam Shahzadi AI Local SEO, GEO & AEO Specialist
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Portfolio

Portfolio and SEO Systems

SEO systems built for service businesses in the UK, US, and Canada.

Portfolio shows the SEO systems I build. See Services for what’s included in each engagement, and Case Studies for full anonymized client breakdowns.

Explore the SEO systems I build for service-based businesses that need qualified leads from Google, Maps, Google Business Profile, AI Overviews, and answer engines. See also SEO case study frameworks showing how these systems are applied.

20+SEO campaigns
Local + AISEO focus
UK · US · CanadaMarkets served
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Built For

Who these SEO systems are built for

These systems are built for businesses where local trust, service intent, and search visibility directly affect enquiries.

Cleaning companies
Clinics and healthcare providers
Construction and home services
Finance and accounting firms
Consultants and agencies
Real estate and property services
Visa and legal service providers
B2B service providers
01
Local SEOGBPLocation PagesCitations

Local SEO Growth System

⏱ 60–90 days
Industry

Home services, cleaning, trades, local professional services.

Problem

Low local rankings, no map pack visibility, leads going to competitors.

Strategy
  • GBP optimization and citation cleanup
  • Service and location page restructure
  • Internal linking and review strategy
Result

Stronger map pack rankings, more local enquiries, less reliance on paid ads.

GSC / Local Rankings
↑ 3#2
↑ 5#4
→#7
↑ 8#3
GSC ranking screenshot — available on request
Explore Local SEO System
02
GEOAEOSchemaAI Overviews

AI Search Visibility System

⏱ 30–60 days
Industry

Professional services, consultants, clinics, agencies.

Problem

Not appearing in AI Overviews, ChatGPT answers, or answer engine results.

Strategy
  • Entity mapping and brand clarity signals
  • FAQ structure, schema, and answer-first content
  • AI Overview and answer engine readiness review
Result

Brand appears in AI-generated answers and answer engine results for target queries.

AI Overview

For professional services in London, [Business Name] offers expert advice with same-day availability and clear pricing...

✓ business.co.uk ✓ google.com/maps
AI Overview screenshot — available on request
Explore AI Visibility System
03
GBPMaps SEOLocal PackReviews

Google Business Profile Optimization System

⏱ 2–4 weeks
Industry

Any local service business relying on Google Maps calls and enquiries.

Problem

GBP profile incomplete, low impressions, few calls coming from Maps.

Strategy
  • Category, service listing, and photo review
  • Q&A, posts, and review response strategy
  • Lead action optimization and local relevance
Result

Higher GBP impressions, stronger local trust, more calls from Maps.

GBP Insights / Checklist
✓ Primary category corrected
✓ 14 service listings added
✓ Business description optimized
✓ 30 photos uploaded
○ Q&A pre-populated
○ Post schedule active
GBP Insights screenshot — available on request
Explore GBP Growth System
04
Service PagesConversionBuyer IntentFAQs

Service Page Conversion System

⏱ 4–6 weeks
Industry

Any service business with pages that rank but don’t generate enquiries.

Problem

Traffic arriving but visitors leaving without booking or contacting.

Strategy
  • Buyer intent mapping per service page
  • Trust blocks, FAQs, CTAs, and local proof
  • Internal link and page structure improvements
Result

Higher enquiry rate from existing organic traffic and a clearer buyer journey.

Service Page Structure
H1: Service + City keyword
Buyer intent intro
Trust signals
FAQ section with schema
CTA — Book a Call
Explore Conversion System
05
Technical SEOCrawl AuditRoadmapIndexing

SEO Audit and Roadmap System

⏱ 1–2 weeks
Industry

Any business investing in SEO without clear direction or measurable results.

Problem

SEO spend with no clear action plan, stagnant rankings, wasted budget.

Strategy
  • Technical SEO, crawl, and indexing audit
  • Internal link and content gap review
  • Priority roadmap with effort and impact scores
Result

Clear prioritised action plan, faster fixes, measurable milestones.

SEO Priority Roadmap
● Fix 47 indexing errors
● Resolve 4 redirect chains
● Add schema to 8 pages
● Fix broken internal links
● Improve meta descriptions
See Audit Framework
06
Content StrategyKeyword ResearchTopic ClustersBriefs

Content Strategy System

⏱ 2–3 weeks
Industry

Service businesses building topical authority and organic lead flow.

Problem

No content plan, duplicated topics, missing buyer intent pages.

Strategy
  • Keyword research and topic cluster plan
  • Content briefs, FAQ strategy, and internal linking plan
  • 90-day content calendar with priorities
Result

Content roadmap supporting rankings, AI visibility, and qualified leads.

90-Day Content Calendar
Week 1Service page rewrite
Week 2FAQ content + schema
Week 3Location page 1
Week 4Blog: GEO guide
Explore Content Strategy
Growth Results

What SEO growth looks like in practice

Representative visualizations based on typical results from Local SEO, GBP, and technical SEO campaigns for service businesses.

Organic Traffic — 6 months

Real client data, names anonymized.

+186%
organic traffic growth
Home services · London, UK 6 months
GBP Monthly Calls

Real client data, names anonymized.

+94
calls per month from GBP
Cleaning services · Manchester, UK 90 days
Keyword Ranking Movement
KeywordBeforeAfter
plumber [city] #18 #3
emergency plumber #24 #5
boiler repair [city] #31 #7
local plumbing service #15 #2

Real client data, names anonymized.

8
keywords moved to page 1
Plumbing services · Toronto, CA 4 months
SEO Performance Overview
+312% Impressions
+204% Clicks
14.2 → 4.8 Avg. position
↑ 3.1% CTR

Real client data, names anonymized.

3×
enquiry rate increase
Finance consultant · New York, US 5 months
Common Problems

Common SEO problems I fix

These are the issues I see repeatedly across service businesses in the UK, US, and Canada.

●

Local business not appearing in the Google Map Pack

●

Service pages ranking but not generating enquiries

●

Google Business Profile incomplete or suppressed

●

No visibility in AI Overviews or ChatGPT results

●

Technical errors blocking Google from crawling key pages

●

No content plan aligned to buyer intent or local searches

How It Works

The 4-step SEO process

01

Audit

Identify gaps, technical errors, and missed opportunities across your website, GBP, and content.

02

Strategy

Build a prioritised action plan focused on the fixes with the highest impact on rankings and leads.

03

Implementation

Execute technical SEO, content updates, GBP improvements, and AI visibility work.

04

Growth

Track rankings, enquiry volume, and AI search visibility. Adjust and build on what works.

Why Work With Me

Why businesses choose to work with me

✓
Direct access — no account managers

You work with me from audit to implementation. No hand-offs.

✓
20+ SEO campaigns across multiple industries

Home services, clinics, consultants, finance, construction, and more.

✓
Covers Google, Maps, and AI search in one system

Local SEO, GBP, GEO, AEO, and Technical SEO handled together.

✓
Focused on UK, US, and Canada service markets

Deep experience with local search behaviour in all three markets.

✓
Clear deliverables from day one

Every engagement starts with a defined scope, timeline, and outcome.

✓
Results tracked in GSC, GBP Insights, and ranking tools

No vanity metrics. Progress tied to enquiries and visibility.

Why These Systems Work

Why businesses choose these systems

✓

Built for service businesses that need leads, not just traffic

✓

Focused on enquiries, calls, and qualified lead flow

✓

Covers Google, Maps, and AI search in one system

✓

Clear deliverables and next steps from the first session

Work With Me

Want one of these systems for your business?

Request a free SEO Growth Audit or book a call to find which system fits your website, GBP, content, and AI search visibility goals.

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