01
Google Search
Search
They look for your service in their location. If you are not there, you do not exist to them.
Buyers type your service and city into Google. Your page must appear before a competitor's does.
AI Local SEO, GEO & AEO for service businesses
Get more local enquiries from Google, Maps, and AI search.
Built for service-based businesses in the UK, US, and Canada. Not generic SEO strategies.
✓ Audit delivered in 48 hours. Next steps discussed on call.
✓
UK, US & Canada Focus
✓
GBP + Local SEO Systems
✓
AEO + GEO Content Strategy
Audit-first. No long contracts. Built for qualified enquiries.
Limited client slots open each month.
Best suited for service businesses serious about improving local visibility and enquiries.
Neelam Shahzadi
AI Local SEO, GEO & AEO Specialist
Local SEO
GEO
AEO
GBP
AI Search
Service Page SEO
Scroll to systems
↓
- Clients in UK, US, and Canada
- Audit-first approach
- Focus on qualified leads
Most service businesses do not lack traffic. They lack visibility where buyers decide.
Last 30 days performance snapshot
+47%
↑ 18%
Maps Visibility
from Maps search
+32
↑ +8
GBP Calls
from GBP profile
#3
↑ 4 spots
Avg Local Rank
from search
8x
↑ +3x
AI Mentions
from AI tools
Last 30 days performance snapshot for a UK commercial cleaning client. Real client data anonymized.
Diagnose
Find gaps in your local visibility
Optimize
Fix structure, content, and signals
Dominate
Improve rankings across search and maps
Capture Leads
Turn visibility into calls and enquiries
Recent Results
What clients have seen after working together
UK Cleaning Business
+180% GBP calls in 60 days
Google Business Profile optimisation and local SEO improvements drove a 180% increase in inbound calls within two months of launch.
UK Finance and Accounting Firm
£50k+ qualified enquiries in 3 months
SEO improvements, service page conversion fixes, and AI search visibility work helped a UK finance firm generate over £50k in qualified website enquiries within 3 months.
The SEO System
A local SEO system built for how buyers search now
Buyers validate across multiple touchpoints before they enquire.
This is how local buyers decide
02
Google Maps
Maps
They compare businesses on Google Maps. Missing from the top three means missing the call.
Maps listings get the majority of local clicks. An incomplete or unoptimised GBP loses those calls to competitors.03
Reviews
Reviews
They check ratings and feedback. A low count or poor score sends them straight to a competitor.
Buyers read reviews before deciding. Low review counts or poor ratings send them to a competitor immediately.04
Your Website
Website
They confirm credibility and clarity. A weak page loses the deal your rankings earned.
After Maps and reviews, buyers visit your site. If it does not clearly answer their question, they leave.05
Direct Call
Decision
They choose who to contact. The business visible across every step gets chosen.
Every step either builds or loses trust. Businesses that show up well across all touchpoints get chosen. Others get ignored.
Case Study
Real results from a service business
Local SEO Case Study
+180% GBP Calls in 60 Days for a UK Cleaning Business
GBP optimization, service page restructuring, and internal linking improvements. Results within 60 days.
“We started getting consistent enquiries within weeks.”
Client · South East UK Cleaning Business
✓ Local pack position improved
✓ Review count doubled
✓ Enquiries from Maps increased
View Full Case Study →
+180%
GBP Calls
60d
Timeline
#1
Local Pack
+44
New Reviews
Before
3 calls / week
Maps position #8
12 reviews
Invisible. Losing leads daily.
After
12+ calls / week
Maps position #1
56 reviews
Ranking. Enquiries daily.
GBP Call Actions
↑ +180%
Calls
Client Results
Website lead growth for UK service businesses
Across local SEO, GBP, and AI search. These are the kinds of shifts clients experience.
GBP Call Growth (6 months)
+180%
GBP performance — UK commercial cleaning company (60 days). Real client data, anonymized.
Aggregate data from real client engagements. Names anonymized.
Results in 30 to 60 days
Not months of waiting. Most businesses see real movement within the first 30 to 60 days of starting.
Built for service businesses
If you rely on local customers and want more of them, this is designed for you.
What you actually get
More calls, stronger rankings, and a visibility system that keeps working.
SEO Toolkit
Tools I use to find real growth gaps
I use SEO data, crawl analysis, GBP insights, content tools, and task tracking to turn messy websites into clear growth roadmaps.
Google Search Console
Queries, indexing, page performance, and crawl coverage.
Google Business Profile
Local visibility, service listings, reviews, posts, and lead actions.
Screaming Frog
Crawl audits, broken links, redirects, metadata, and canonicals.
Ahrefs
Competitor analysis, backlinks, keyword gaps, and authority signals.
Google Analytics 4
User behaviour, traffic quality, conversions, and lead actions.
Semrush
Keyword research, local rankings, site audits, and competitor tracking.
ClickUp
SEO task management, implementation roadmaps, and delivery tracking.
WordPress + Yoast
On-page SEO implementation, schema, metadata, and sitemap management.
Problems
If your website gets traffic but not leads, this is why.
Your service pages do not match buyer intent
Your Google Business Profile is under-optimized
Your location pages compete with each other
Your content sounds generic and AI-written
Your website has weak internal links and trust signals
AI search engines do not understand your brand clearly
Services
SEO systems built for local lead generation
Local SEO
Rank for service + city searches and attract buyers with clear intent.
GEO
Make your brand easier for AI search platforms to understand, cite, and recommend.
AEO
Create answer-focused sections for AI Overviews, featured snippets, and voice search.
GBP SEO
Improve categories, services, posts, reviews, photos, and lead actions.
Service Page SEO
Build high-converting service pages with FAQs, proof, trust blocks, and internal links.
Technical SEO
Fix crawl, indexing, schema, speed, redirects, and site structure problems.
Content Strategy
Create topic plans, content briefs, internal linking plans, and lead-focused blog ideas.
Local Landing Pages
Build location pages without duplication, cannibalization, or thin content.
Portfolio
SEO systems I build for service businesses
Examples of the type of work I deliver for service-based businesses in the UK, US, and Canada.
01
Local SEO Growth System
For cleaning, clinics, construction, finance, and local services.
GBP, service pages, location pages, internal links, and review strategy.
View System02
AI Search Visibility System
For businesses wanting to appear in AI Overviews and answer engines.
GEO, AEO, entities, FAQs, schema, and answer-first content.
View System03
Service Page Conversion System
For businesses with weak pages that do not convert visitors.
Buyer intent mapping, trust sections, FAQs, CTAs, and local proof.
View System04
SEO Audit and Roadmap System
For businesses that need clear fixes before investing more in content.
Technical SEO, indexing, crawl issues, internal links, and priority actions.
View System
Why Me
Why service businesses work with me
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I focus on qualified leads, not vanity traffic
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I understand local SEO, GBP, AEO, and GEO together
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I turn SEO audits into practical implementation roadmaps
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I explain work clearly without hiding behind jargon
Blog
Latest from the blog
Practical articles on local SEO, GEO, AEO, and AI search for service businesses.
GEO
What Is GEO and Why Service Businesses Need It in 2026
What Is GEO and Why Service Businesses Need It in 2026
Generative Engine Optimization is the process of making your brand readable, trustworthy, and citable by AI search platforms. Here is what service businesses need to know.
Read more →
AI Local SEO
AI Local SEO for UK Service Businesses: The 2026 Playbook
AI Local SEO for UK Service Businesses: The 2026 Playbook
How UK service businesses win in Google, Maps, and AI search. Local SEO, GBP, GEO, and AEO as one connected playbook with real client data and 2026 frameworks.
Read more →
Free SEO Growth Audit
Request an SEO Growth Audit
I will review your website, Google Business Profile, service pages, content structure, and AI search visibility. You will get clear findings, priority actions, and practical next steps.
- Local SEO opportunities
- GBP visibility gaps
- GEO and AEO content gaps
- Service page issues
- Technical SEO blockers
- Internal linking gaps
- Quick-win lead opportunities
- AI search readiness