Neelam Shahzadi
AI Local SEO, GEO, and AEO Specialist for service businesses in the UK, US, and Canada
I help service-based businesses in the UK, US, and Canada improve visibility across Google, Google Maps, Google Business Profile, AI Overviews, ChatGPT-style answers, and answer engines.
My focus is simple: turn search visibility into qualified enquiries through Local SEO, GEO, AEO, GBP optimization, content strategy, and technical SEO.
How I got into AI Local SEO
I work fully remotely with service businesses across the UK, US, and Canada. Engagements run via email, Slack, and regular video calls.
I started on the agency side, working on technical SEO and local search projects across multiple verticals. Early on I learned that most SEO problems are not technical mysteries. They are gaps between what a business offers, how buyers search for it, and how search engines interpret the signals on the page and profile.
Local search is where service business revenue actually moves. A cleaning company or a clinic does not need national rankings. It needs to appear when someone searches for that exact service in that city, and appear credibly. AI Overviews and answer engines have changed how local buyers find services. Most agencies still treat AI search as a separate experiment. It is already the buyer's first touchpoint.
Service businesses do not need more traffic. They need qualified enquiries from people who are ready to book. The strategy for that is different from ecommerce or content sites. It needs tight local signals, clear intent matching, and a profile and website that builds trust fast. That is what I focus on.
What I bring to your SEO growth
Local SEO strategy
Google Business Profile optimization
GEO and AEO content structure
Technical SEO audits
Service page SEO
Content strategy for leads
Service businesses that need more than just traffic
I work with service-based businesses in the UK, US, and Canada that need SEO to drive real enquiries. See the full list of SEO services I offer.
- Cleaning companies, clinics, construction, finance, and legal
- Consultants, agencies, tradespeople, and B2B service providers
- Any local service business where search visibility affects revenue
Clear strategy. Practical execution. No jargon.
I start with an SEO Growth Audit and build a prioritized roadmap your team can act on immediately.
- Full SEO audit covering website, GBP, content, and AI search visibility
- Clear action plan with effort and impact scores for every fix
- Systematic implementation of local, GBP, content, and technical work
SEO that connects to your sales funnel
I focus on the buyer journey, not just keywords and rankings. Read the case studies to see how this translates to real results.
- Map services to real buyer intent at every stage of the search journey
- Build trust signals, FAQs, and local proof into every page
- Create content that answers buyer questions before they contact you
Search is changing. Most businesses are not ready.
AI Overviews, ChatGPT, and Perplexity are now where buyers start their search. If you are not sure how visible your business is in AI search, audit your AI search visibility with the SEO Growth Audit.
- Google AI Overviews are now shown in millions of search results
- Businesses without GEO and AEO structure are invisible to AI search
- I help you build the content and schema signals to appear where buyers search
How I work with service businesses
Audit
I review your website, GBP, service pages, content, internal links, technical SEO, GEO, and AEO readiness.
Prioritize
I turn findings into a clear roadmap based on impact, effort, and lead potential.
Implement
I help fix content, pages, GBP, technical issues, internal links, and AI search structure.
Improve
I track visibility, enquiries, rankings, and content performance over time.
Why my approach is different
I focus on qualified leads, not vanity traffic.
I connect SEO, GBP, GEO, and AEO together.
I explain SEO clearly without hiding behind jargon.
I build practical roadmaps your team can act on.
I understand service businesses across UK, US, and Canada.
Frequently asked questions
What types of service businesses do you work with?
I work with cleaning companies, clinics, finance and accounting firms, construction and home services, consultants, agencies, real estate, legal services, and B2B service providers. The common thread is local trust and qualified enquiries driving revenue.
Do you only work with UK clients?
No. I work with service businesses across the UK, United States, and Canada. The local search behavior is different in each market, and I tailor strategy accordingly. Everything is delivered remotely.
What is the difference between Local SEO, GEO, and AEO?
Local SEO ranks you in Google Search and Google Maps for service-plus-city queries. GEO (Generative Engine Optimization) helps AI tools like ChatGPT and Perplexity understand and cite your brand. AEO (Answer Engine Optimization) structures your content for featured snippets, AI Overviews, and voice search. They overlap but each has distinct levers.
How long does it take to see results?
Google Business Profile improvements often show movement within 30 to 60 days. Organic search results typically take 3 to 6 months to compound. AI search citations can appear within weeks once the content and schema are in place. SEO is not instant, but it does compound.
Do you offer one-off audits or ongoing retainers?
Both. Some clients only want the SEO Growth Audit and a clear action roadmap their team can execute. Others want me to handle implementation across content, GBP, technical SEO, and AI search visibility on an ongoing basis. We decide what fits during the discovery call.
What makes your approach different from a typical SEO agency?
I focus on qualified enquiries, not traffic numbers. I treat Local SEO, GBP, GEO, and AEO as one connected system, not separate services. You work with me directly, no account managers, no hand-offs. And I will tell you when a fix is not worth doing, instead of selling you on more work.
Ready to generate more qualified leads from search?
Request an SEO Growth Audit or book a call to review your website, GBP, content, and AI search visibility.